A Leicester founder has been selected from thousands of SME’s to be featured in NatWest bank’s new campaign showcasing inspiration female-run businesses.

Elle Upshall, the founder and director of Clock Off – a campervan hire and micro-campervan conversion startup- is one of 15 founders to be chosen from 3,000 applicants.

Elle will receive a personal photoshoot with Getty Images and a bespoke package of upskilling and business support from NatWest, including coaching sessions.

Elle said on Linkedin:

“I am over the moon to announce that I have been selected as a winner of the NatWest Business and Getty Images #BeTheRoleModel campaign. It means so much to be selected amongst a group of such incredible female entrepreneurs to represent the faces of real women in business in 2021.

“After months of blood, sweat, tears and imposter syndrome setting up a microcampervan hire and conversion business in what is naturally a male dominated industry, this really means the world. Not only have I received this awesome news this week but to top it off, camping is now legal and we will be launching our first hire microcampervan on wednesday!”