A Leicester subscription box startup has won it’s first award at the Made for Mum 2021 awards.

‘Grow with Me’ picked up silver in the best toy subscription/rental category.

The startup curates and delivers a learning play box for babies 0-18 months every month.

Former teacher and founder Ahlam Alharthy said on her company’s Instagram:

“It is an absolute honour to have won a @madeformums Toy Award 2021 in the best subscription box category. This category is becoming extremely competitive due to all the amazing subscription boxes available for children and it is wonderful for Grow With Me boxes to be recognised for their awesomeness. 🙌⁠

“Moments like these make me extremely proud of what we have built in the last 2 years and extremely grateful for all the support we have received on this journey (being a subscriber or not). Simply, THANK YOU! 🙏❤⁠”

We interviewed Ahlam for the Leicester Startups Podcast, which you can listen to below. She discusses leaving a steady job, reluctantly launching a business and scaling during a global pandemic.