Leicester founder Jonathan OBrien has launched a second startup building premium websites for service based businesses.

Elevated Local Web is aimed at businesses where the perception of the company matters before the first client call (eg: landscapers, private gyms, trades with premium work, and independent service brands).

Jonathan described the approach as focused on engineering digital presence rather than simply building websites, with emphasis on establishing trust and authority for clients.

Jonathan’s existing startup Obrioxia helps to create a record of every AI decision organisation’s make, offering a layer of evidence for regulatory obligations.