The Programme
Through the LS Accelerator we’ll provide a selected cohort of founders (including first-time entrepreneurs) a structured 6-week programme of workshops, round tables & mentoring. The programme is a mix of 1-2-1 mentoring, classroom learning and independent working, tailored to your start-up’s unique needs. We’ll help you focus on, and solve, the most critical challenges holding you back as you move through developing, shaping and validating your business.
Throughout the programme you’ll learn about:-
- Lean experimentation: The Lean startup approach provides the tools to build, test and learn
- Customer Development: Learn how to talk to prospective customers in a way that reveals their true needs and validates your business model assumptions.
- User experience (UX) design: The process design teams use to create products that provide meaningful and relevant experiences to users.
- Revenue modelling and pricing: Build a framework for how a business can generate income.
- Business Growth/marketing/hacking: Learn some of the best strategies to grow your business, including a few organic and viral growth hacking mechanisms.
- Financial management: Deplying the right tech at the right time
- Lead generation: The process of filling your sales funnel with people who are interested in your business
- Sales process: Learn how to position you product, target customers, and sell your unique value proposition.
- Governance: Often ignored until the last minute or its too late!
- Intellectual property: Patents, designs, trademark and copyright.
- Equity & Fundraising: Learn about the different fundraising and partnering options and how to build a Pitch Deck.
- Pitch practise: Opportunity to practise and refine your pitch with real investors
- Demo Day: Present your pitch to a panel of experienced investors and seasoned entrepreneurs.
Workshops take place every Tuesday and Thursday between 9:30am and 11am. Round tables occur every Friday between 1pm and 2:30pm, The rest of the time is available for connections to mentors and product/service development.
Venue & Virtual
Covid restrictions permitting, some of the activities may be delivered from our new COVID safe co-working space. However, the entire programme will also be available via Zoom. All the workshops will also be recorded.
Eligibility Criteria
To be eligible for our accelerator you must fit the following criteria:-
- Working on a start-up with an innovative, scalable business model (please note this programme is not suitable for freelance, consultancy or lifestyle businesses)
- A working prototype (or “Minimum Viable Product”) product/service, preferably with active users.
- Have the in-house capability to make frequent rapid changes to your product/service during the six weeks of the accelerator
- Able to commit to a six-week flexible programme with ~6 hours attendance to sessions each week
- Based in Leicester or Leicestershire (ideally a registered company)
Most accelerators focus on making start-ups investment-ready and this will be one of the main aims for our programme with investment advisors available. However, the programme also encourages applications by “bootstrap” model businesses who are purely seeking growth rather than investment.
We believe diversity makes for more successful startups and warmly welcome applicants from all backgrounds.
If you’re not sure whether this is for you or would like further information please do drop us an email at accelerator@leicesterstartups.com, or contact Sam Larke on 07794 601005.
Application Process
To apply, please click on the application questionnaire link below and complete your response by 5pm on 13th December 2021:-
Apply Now
We will shortlist and interview eligible applicants and announce the successful participants by 17th December 2021.
Sponsors & Supporters
We’re delighted that the Leicester Startups Accelerator is being supported by British Business Bank and is made possible thanks to the Leicester Startup Co-working Project. The project is funded by LLEP (Leicester and Leicestershire Enterprise Partnership), and led by the University of Leicester and De Montfort University, LCB Depot (Leicester City Council) and CASE.
