Leicester founder Ed Brown has launched a tool designed to help businesses understand whether AI chatbots are recommending them to potential customers.
Word of Model attempts to shift consumer behaviour away from traditional search engines toward AI assistants such as ChatGPT, Claude and Gemini.
Ed said on Linkedin:
“People haven’t stopped Googling. But more and more of the “what should I buy?” and “who should I use?” moments now happen inside ChatGPT, Claude and Gemini. That’s why I built Word of Model.”
Word of Model queries multiple AI platforms with customer-style questions and provides users with an AI Visibility Score, details on which competitors are being recommended, and a plan to improve visibility.
Ed offered a launch promotion of £10 per report, reduced from £24.99, using code LAUNCH10 for the first 100 customers: www.wordofmodel.co.uk/?code=LAUNCH10