A platform dubbed the ‘world’s first circular luxury kidswear platform’ has been launched in Leicester.
Designer Kids Club (DKC) has launched as an app on both Google and iOS and enables users to shop, sell, rent and earn money from pre-owned designer clothes for children.
The founders say that the startup was created to give garments another life, support families and protect the planet.
Co-founder Muhammad Kharodia said on Linkedin:
“After a year of building, learning, listening, and rethinking how fashion should work for families, we’re proud to launch Designer Kids Club.
“This launch isn’t a finish line. It’s the beginning of working with families, purpose-driven brands, and impact-led partners who want to help redesign fashion from the child up.”