The deadline is looming for ethnic minority founders to apply to a Leicester based organisation’s startup competition, which includes a £20k cash prize for the overall winner.

MSDUK, which connects ethnic minority founder with global corporations, is headquartered at Phoenix Square.

The non-profit wants non-white ethnic minority entrepreneurs with a revolutionary product or service to apply to Innovation Challenge.

Now it’s 8th year, this year there are 4 categories including Digital Transformations, ESG, Innovation Pioneers and an exclusive category for European applications, Entrepreneurs of Europe.

The overall winner will receive £20k and 1-2-1 corporate mentoring from Accenture. Meanwhile there is also £2,500 cash prize for category winners, as well as free pitch training and an invitation to pitch at The Business Diversity Connect Conference and Business Show 2024, held by MSDUK and ESDP

The deadline to apply is Tuesday 7 May 2024. For more visit here.