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Sean Ellis & Morgan Brown
A highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration.
Good for not only understanding the sorts of experiments one can run but also how to organise your business around experiments (cross-functional teams, etc)Buy
By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
“How to market to people with their blessing rather than cold calling”Buy
A usefully short guide to software pricing
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.Buy
The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.
“Essential reading for any new innovative startup – how to validate your idea quickly and cope with the uncertainties of an untested idea.”
"Don't build anything until you've read this book!"
"How to do customer development and avoid lipservice when talking to customers"Buy