Hinckley based entrepreneur Brennan Dunn has just released a new marketing book about the art of email.

Titled ‘This is Personal’ it’s aimed at helping you better connect with fans and customers.

Originally from south Florida, it took Brennan two years to write and it has been backed by the likes of Pat Flynn (Smart Passive Income), Tiago Forte (Building a Second Brain) and Nathan Barry (ConvertKit).

The blurb reads: “Most brands send the same marketing messages to everyone. This is a mistake.┬áThis Is Personal by Brennan Dunn presents a new framework for marketing in the modern age that helps you better connect with your fans and customers.”

Brennan used his experience as founder of RightMessage to write the book. Built in 2018 RightMessage helps website owners deliver better experiences to their visitors through segmentation and personalisation.

You can order it here and listen to Brennan talk about his marketing philosophy here.