Leicester founder has just launched a new SaaS startup called Retentional.

The b2b software uses game design to help businesses track their customers’ aims and objectives through to success, which then act as case studies.

Mukhtar says:

“We’ve built a beautiful success planning tool that emphasizes the client experience so customer success teams can focus on helping clients achieve KPIs using their products. We can help you build awesome client case studies that you can put on your website.”

Retentional follows Mukhtar’s previous startup Newny.io, which was sold on acquire.com.

He’s been speaking about his entrepreneurial journey to Somalis in Tech.