A Leicester agency, which has also developed an e-commerce platform, has been acquired.

Williams Commerce, which has built Cloudfy, has joined The Brandwidth Group.

Rob Williams, CEO, Williams Commerce & Cloudfy said:

“We’re incredibly excited to join the Brandwidth Group. Their goals and ethos are perfectly aligned with ours and the Brandwidth Group model enables us to retain the independent focus that’s helped us create the award-winning commerce experiences that we’re known for.

“Now, as part of a much larger global team, we can offer complete digital customer experience capabilities to our clients at scale, on a world stage. That’s a compelling vision for our clients and for us, and we’re thrilled to be a part of it.”