A Leicester startup which automates social media posts for estate agents has agreed a partnership with one of the UK’s leading property portals.

PushProperty has partnered with OnTheMarket, following a successful trial.

The deal will mean OnTheMarket’s members will be able to buy PushProperty at a discounted rate.

The way it works is when a property listing goes live on OnTheMarket, a trigger can be set up so that social media posts can be automated to promote these properties on estate agent’s social channels, saving them valuable time.

Push Property supports Facebook, Twitter, Instagram and LinkedIn and the company describes itself as being an efficient way to keep on top of listings which also ensures brand continuity.

Andy Hill, Co-Founder of Push Property, says:

“We are thrilled to partner with OnTheMarket, as we share their commitment to providing innovative solutions that empower estate agents to excel. In today’s digital landscape, the role of social media in reaching consumers is more crucial than ever.

“Our platform aims to help agents seize this opportunity by implementing technology that not only increases efficiency but also saves valuable time. We believe that supporting agents in this manner has never been more important, and this partnership is a significant step in that direction.”

OnTheMarket’s CEO Jason Tebb, said:

“The importance of social media shouldn’t be overlooked, especially in our industry, as movers rely on conducting their property searches online more and more. In any market, agents are incredibly busy with day to day activity, so we’re delighted to be able to support our members with their social media presence to ensure they’re consistently making the most of their channels and promoting the stock hosted on our site.”