The founder of a Leicester virtual reality film startup has become the new Head of Metaverse at PwC UK.

Alex Ruhl, the founder of Cats Are Not Peas, will lead the British division of the international brand’s metaverse activities.

Alex said:

“It’s an incredibly exciting opportunity to lead such a dynamic team in an organisation that has invested heavily in metaverse technologies for many years now.”

It means Cats Are Not Peas will continue but no longer offer client services from this month. Instead it will focus on building original IP in immersive storytelling.

Alex was interviewed for the Leicester Startups Podcast, which you can listen back to here.