A Loughborough founded sports wearable startup has been placed in The Guardian’s top gadgets of 2021.

INCUS, which makes a device that tracks your sports technique and claims to be “the world’s most advanced multi-sport analysis tool”, was placed in the top 20 devices by the newspaper alongside Samsung, Nintendo and Apple.

The piece in The Guardian said:

“Resembling a glowing alien parasite, the Incus Nova is a little device that sits on your back and tracks your form when you’re running and swimming. Unlike a watch, it can monitor the movement of your entire body and give you advice on how to adapt your technique so you move more efficiently and don’t hurt yourself. It’ll soon be able to monitor cycling as well, making it ideal for triathletes.”

Loughborough University’s Research and Enterprise Marketing Manager Anna Jane Leather said:

“Fitting recognition for Loughborough Alumni Chris Ruddock and all the Tribe. Chris founded the ultimate SaaS platform for triathlon sports at Loughborough University Science and Enterprise Park, straight after graduation having secured Innovate UK funding. He’s been on the fast track ever since.”

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