Leicester startup LoyalFree have launch a new charity initiative in the city to help tackle homelessness. Sophie Hainsworth, co-founder of LoyalFree, said, “We’ve been looking for a charity partner and as a Leicester-based company we wanted to help a good cause in the city.’’

For every loyalty stamp collected around any of the 14 towns and cities currently using the app, LoyalFree will be donating 1p to charity. Users of LoyalFree don’t need to do anything differently – they can keep using the app as normal and LoyalFree will automatically give as they save!

Over time the new campaign will support various causes across the UK, starting with supporting the Give Leicester campaign to help tackle homelessness in the City. By backdating the pledge for all stamps collected so far on the app, LoyalFree has initially donated £945 to this amazing cause which will help rough sleepers in the city through the Homelessness Charter and One Roof Leicester, providing additional emergency accommodation and food during the coldest months of the year.

You can also donate to this worthy cause through the new contactless donation points set up across the city from Tuesday 29th October through the Give Leicester initiative, powered by BID Leicester and Leicester City Council. Contactless donation points have been installed in shops, cafes and venues across the city centre including McDonalds, De Montfort University, Westcotes Library and St Martin’s Coffee Shop.

Businesses running loyalty schemes through the LoyalFree app will be encouraged to promote these further with an extra incentive for customers to swap from paper loyalty cards to a digital version.

LoyalFree will continue to donate to Give Leicester until March 2020 before moving the campaign to another town or city.

Sophie added, “To those in the city and across the UK who don’t yet have the app; now is the time to download it! Not only can you benefit from great savings in the city, you can make a real difference to people’s lives too.”

To get stamping today and give as you save, download LoyalFree for Android and iOS for free by clicking here: www.loyalfree.co.uk/download or by searching for ‘LoyalFree’ on the app stores.

To find out more about the launch of the Give Leicester scheme click here: https://www.giveleicester.org/give-leicester-scheme-to-offer-contactless-donation-points-to-help-rough-sleepers/