A Leicestershire company that makes children’s books which can be planted to grow vegetables has won financial backing on the hit TV show Dragon’s Den.

Willsow founder Tom Willday and business partner James Coulthurst sold 15% of their publishing business for £20,000 to dragon Sara Davies MBE.

The company said on Linkedin:

“We went in the Den with our eyes on Sara Davies MBE and knew she’d share our vision for Willsow. It’s an incredible moment realising we have a truly world-class businesswoman on board with a world class team alongside her!”

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You can watch the episode of Dragon’s Den again here.