Talk by an expert in identifying business’ unique story and using this to create a brilliant brand. You will explore your unique business characteristics and develop a brand language where every word differentiates, persuades and pays for itself! Our Start-Up Café is an opportunity to network with entrepreneurs, including local business leaders, academic business champions and graduates and undergraduates running a business.  Whether you are running a business, have just a spark of an idea, or just aspire to be your own boss this is the place for you!